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An outdoor advertising firm, KekeAds has sponsored an exhibitor at the 2025 annual National Institute of Marketing of Nigeria (NIMN) conference in Uyo, Akwa Ibom State.
The conference drew over 150 marketing professionals, brand custodians, public sector executives and innovators from across Nigeria.
It reaffirmed its commitment to equitable advertising access, community empowerment, and socially conscious campaigns.
A key feature of the activation included goodie bags equipped with QR codes, allowing marketers to experience first-hand the ease of customer engagement through transit-based media.
“We were not just there to exhibit; we were there to educate. Our model allows for affordable, trackable advertising that doesn’t just sell products but carries purpose for the public and private sectors,” said Zainab Ibrahim, Director, Public Sector of KekeAds.
The firm also displayed proof-of-impact case studies from clients such as the World Health Organisation (WHO), NNPC Foundation and CBN, underscoring its commitment to public-sector collaboration and sustainable marketing.
“Our goal is to connect brands to communities, not just consumers,” said Adaeze Obinna, KekeAds’ COO. “Uyo was a turning point, it showed us that the future of marketing is mobile, personal and purpose-driven.”
With growing recognition across Nigeria’s public and private sectors, KekeAds is redefining how outdoor media serves both commercial and societal goals.
