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By Brown Chimezie
International Breweries Plc, a member of AB InBev, world’s largest brewer with over 400 beer brands recently honoured of its distributors for contributing to the growth of the company over years of its existence across the country.
IBPLC used the opportunity to engage and appreciate its teeming critical stakeholders who have stood behind the company over the years.
The event took place over the weekend in Lagos and hosted distributors across the country who made an impact on the company’s growth either as new distributors or loyal partners who started with the company since its inception over 50 years ago. Distributors were recognised on the night and received awards for their sterling achievements in the year 2021.
Speaking at the conference, Managing Director, International Breweries Plc, Hugo Rocha, lauded the distributors for the longstanding relationship and the value they have added to the business over the years.
“We are delighted to express our profound appreciation to our esteemed distributors for the commitment to our diversified portfolio of brands over the past 12 months. Despite the challenges in the operating environment, the company did well and achieved many milestones that call for celebration.
Our partnership was not built for today but for the future and as a very ambitious organisation keen on meeting the needs of consumers across the country, neither the International Breweries PLC organisation nor its trade and distribution partners would rest on their oars. We are looking forward to 2022 which will be more impactful than 2021,” he said.
Some of the award winners are MacDen Communications who emerged as the winner in the prestigious President Award Category.
