I’m on mission to shape African music –Diamond Sheva

Founder, DIMA Empire Africa, Oshona Victoria aka Diamond Sheva, is on a mission to shape African music.

The journey, which started a decade ago, is yielding fruit and gaining recognition. According to the A&R manager cum public relations expert, “Africa is home to a vast array of cultures, languages and musical traditions. From Afrobeats to highlife, juju, Bongo flava and Amapiano, African music is an encompassing tapestry that reflects the diverse identities and experiences of its people. This rich cultural heritage forms the backbone of modern African music, with artistes often blending traditional sounds with contemporary elements to create unique and captivating musical experiences.”

Diamond Sheva emphasised that African artistes have gained significant international recognition, spreading their infectious rhythms and melodies to a global audience.

“The success of artistes like Burna Boy, Wizkid, Davido, Ayra Star, Angelique Kidjo, Tem’s, Tiwa Savage and others has catapulted African music into the mainstream, helping to redefine popular music and showcasing Africa’s immense talent and creativity. Collaborations between African artistes and renowned musicians from other regions have resulted in global hit songs that blur cultural boundaries and celebrate musical unity. The collaborations between African artistes and international acts like Beyoncé, Major Lazer, Chris Brown and Usher have highlighted the incredible influence and appeal of African music across different genres.”