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Guinness Nigeria has launched Guinness Smooth, the latest addition to its brand portfolio, at an event held in Uyo. The occasion drew together consumers, vendors, entertainers, and notable personalities.
Speaking at the event, the company’s brand manager, Odinakachi Njoku, noted that Guinness Smooth represents both innovation and heritage.
“Guinness has a long-standing presence in Nigeria and across Africa. The introduction of Guinness Smooth is part of our innovation journey to expand the Guinness family. Choosing Uyo, with its rich culture, vibrant nightlife, and energetic youth population, is our way of celebrating the people and strengthening our relationship with them,” Njoku stated
Also speaking at the event, Head of Division, East, Guinness Nigeria, Carl Mbagwu, highlighted the unique qualities of Guinness Smooth.
“Guinness Smooth stands out for its smoothness, rich taste, and easy-drinking nature compared to the classic Guinness Stout. Uyo is a key market for growth and engagement, and this launch demonstrates our commitment to connecting with consumers at cultural and community levels,” Mbagwu stated.
