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Golden Terra has reaffirmed its commitment to consumer education, stressing that its mission goes beyond producing heart-friendly cooking oil to empowering Nigerians with health knowledge.
According to the chief marketing officer, Probal Bhattacharya, the brand believes that real impact does not only lie in product quality but also in the information shared with consumers.
“Beyond producing heart-friendly cooking oil, Golden Terra believes in enlightening its consumers with clarity, science and confidence to make better choices for themselves and their families. That is how we pour pure love into society,” he said.
He also highlighted that in Nigerian homes, the kitchen is where everyday health decisions are made and recognising this, the company has positioned itself as more than a cooking companion, becoming a trusted voice on heart health. Indicating also that through its Pour Pure Love message, the brand uses digital platforms to educate families, simplify nutrition science and encourage healthier lifestyles.
It has also introduced heart etiquette; simple habits that promote heart health, such as reading food labels, choosing oils rich in Omega-3 and Omega-6, staying physically active and drinking enough water.
It emphasised that through sustained education, professional insights and science-backed messaging, it contributes to conversations on wellness, encouraging Nigerians to see cooking as a choice for health, love and long term well-being.
It also highlighted that its soya oil is a premium, all-purpose cooking oil made from 100 percent pure soya beans, sourced and produced in Nigeria, with five times more PUFA that supports heart health, muscle strength, cholesterol reduction and brain and nerve function.
