As part of its 25th-anniversary celebrations, mediaReachOMD has launched OMD Consumer Intelligence 2.0 (OCI 2.0), an evolution of its proprietary consumer intelligence platform. OCI has long been a driving force in consumer analytics, offering brands deep insights into consumer behavior, media engagement, and purchasing patterns. However, as consumer decision-making grows more complex and media landscapes evolve, the agency has taken a bold step forward by integrating Artificial Intelligence (AI) into OCI, revolutionizing how brands interact with data.
OCI 2.0 introduces advanced AI-driven analytics, precision-led business decision-making, and a redefined approach to data intelligence. This transformation is set to reshape how brands interpret, analyze, and leverage consumer insights, ensuring they can anticipate market shifts with unparalleled accuracy.
It has generative AI-powered engine that goes beyond traditional data processing—it conducts deep analytical assessments, extracts meaningful insights, and visualizes data through dynamic charts and graphical representations for more intuitive decision-making.
There is also questionnaire simulation where users can now seamlessly design and deploy surveys directly from the dashboard, streamlining data collection and real-time analysis within a single, integrated platform.
Previously limited to seven states (Lagos, Abuja, Rivers, Kano, FCT, Anambra, and Abia), OCI 2.0 now extends to 16 key markets across Nigeria, including Delta, Benue, Borno, Imo, Enugu, Adamawa, Edo, and Kaduna.
With a larger sample size and improved regional targeting, OCI 2.0 offers brands a richer, more diverse understanding of consumer behavior across multiple demographics, industries, and cultural contexts.
“We Create What’s Next”—The Future of Data Intelligence
“This upgrade is one of many steps in positioning mediaReachOMD as the agency of the future, leveraging technology and generative AI to redefine data-driven marketing,” the company stated.
By setting a new industry standard, OCI 2.0 empowers brands to make sharper, AI-powered decisions, staying ahead in an ever-evolving consumer landscape.