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Promasidor Nigeria, player in the fast-moving consumer goods sector, has officially relaunched its flagship seasoning variants, the ONGA Beef and ONGA Chicken cubes across the nation.
The strategic rollout, which spans major commercial hubs including Lagos, West and Kano, introduces a significantly improved formulation and refreshed packaging designed to meet the increasingly elaborate taste profiles of Nigerian consumers.
The decision to improve these two core product lines stems from deep market insights on the transformations and shifts in how Nigerian households approach everyday cooking and their kitchen needs. Consumers are actively exploring a wider variety of cuisines and possess diverse taste preferences, and listening closely to the feedback, Promasidor developed a seasoning solution that offers greater depth and authenticity, enabling home cooks to bring a renewed richness to their everyday meals.
Also, recognising that aroma and taste are inseparable in both traditional and modern Nigerian cooking, the newly Improved ONGA Beef and ONGA Chicken cubes have been developed using blends of select natural herbs and spices. The new formulation incorporates prominent notes of turmeric, ginger, garlic, and onions, working in tandem to deliver an exceptional savoury depth that locks into various delicacies perfectly.
The individual variants have been meticulously mapped to specific consumer expectations. The Newly Improved ONGA Beef cube is tailored to deliver a robust, rich beef flavour, anchoring the new campaign theme, ‘Taste the Beefy Difference’. Meanwhile, the Newly Improved ONGA Chicken cube is positioned to ‘Level Up Mealtime’, instantly taking poultry dishes and experimental recipes from ordinary to extraordinary.
Both variants serve a priority audience of mothers, wives, food content creators, and everyday food enthusiasts who treasure unforgettable flavour experiences.
Speaking on the strategic vision behind the product renovation, Omotayo Olaobaju, Head of Category, emphasized the emotional and cultural connection people have with food. “Food is a powerful way to connect with the rich depth of our culinary traditions, and today’s consumers want a seasoning that brings them closer to those richer, deeper flavours we all treasure in our homes. We listened to this need and deliberately renovated the ONGA Beef and Chicken cubes to deliver exactly that. Whether a mother is looking to experience the beefy difference in a slow-simmered family stew or a food content creator wants to level up mealtime with an innovative recipe, these reformulations ensure that every dish honours the true depth of our cuisines while creating memorable food moments around the table.”
The entire relaunch aligns seamlessly with the broader Onga, Taste of Home vision. The campaign revolves around the emotional value of food, encouraging consumers to relish every meal made with ONGA and to treasure the shared moments enjoyed with loved ones around food.
To ensure maximum market penetration and convenience for various user segments, Promasidor has rolled out the new cubes in two highly functional pack sizes: the 50-cube economy pack and the 100-cube family pack. Early retail indicators point to a strong, immediate demand from open-market traders and modern retail outlets alike, driven by the cubes’ improved delivery in traditional meals and various cuisines.
The new ONGA Beef and ONGA Chicken cubes are now fully available at wholesale markets, supermarkets, and neighbourhood retail shops nationwide.
