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By Agatha Emeadi
The 2025 Christmas season across Enugu, Port Harcourt and Aba was witness large-scale light installations that drew thousands of residents, visitors and returning families.
The light-up ceremonies held in the early days of December marked the official kick-off of Amstel Malta’s 2025 festive campaign themed “Be Your Best All Season Long.”
The initiative formed part of the company’s annual legendary Christmas celebrations and was designed to promote homecoming, community bonding and shared joy during the festive period.
Marketing Director of Nigerian Breweries Plc, Sarah Agha, said the three-city activation reflected the brand’s commitment to spreading joy and fostering togetherness during the yuletide. She noted that the campaign was anchored on encouraging Nigerians to reconnect with loved ones and support one another as they returned home for the holidays.
Agha added that the decision to illuminate cities across the country aligned with the company’s purpose of “brewing the joy of true togetherness,” noting that December remains a deeply significant period for families to reunite, share moments and celebrate as one.
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The lighting ceremonies in each city attracted government officials, cultural leaders, dignitaries and community members, who commended the brand for enhancing public spaces and creating memorable festive experiences. Nollywood actor Stan Nze and Natacha Akide (Tacha) also joined the celebrations, engaging with attendees and adding colour to the street light-up events.
A major highlight of the season was the launch of the maiden Amstel Malta Festiville in Aba, which also held in December. The full-scale festive village featured music performances, art displays, entertainment attractions and family-friendly experiences, including the Amstel Malta Grotto, Christmas carol nights, a children’s playground and games arena.
Designed as a Christmas-themed wonderland, Festiville provided a central space for families and communities to reconnect, celebrate and create lasting holiday memories.
Beyond the street light-up tour and Festiville, the brand also participated in the Lagos Food Fest held at Muri Okunola Park offering Lagos residents an additional festive engagement through food, music and entertainment.
As the season concluded, Amstel Malta encouraged Nigerians to continue celebrating love, gratitude and togetherness, reinforcing its message of being their best selves throughout the festive period.
