CWAY celebrates kids with cinematic experience, gifts, games

By Omotunde Alawode

Super Kids, a product line of Nutri Milk, leading other milk drink brands celebrated kids collectively in grand style with an unforgettable cinematic experience, games, music, food, and drinks in commemoration of this year’s Children’s Day celebration in Lagos and Abuja. Hundreds of excited children from over 40 schools across the two locations were hosted at the lavish SilverBird Cinemas in Banex Mall, Lekki, Lagos and in Jabbi Lake Mall in Abuja,

In addition, at this event, young guests and others were also treated to fun-filled games where exciting gifts and prizes were won. All the children in attendance received special gift packs courtesy Super Kids brand.

As part of sensational trills planned for the children and in the presence of approximately 30 parents, in attendance was popular Child actor Diana who entertained guests along with the emerging young winners of social media challenges who won exciting prizes from the online activities.

On the company side, commenting on the rationale behind this grand celebration, Rohit Prakash Gupta, the Marketing Director of CWAY Group, revealed that CWAY is a family-centric company, and children form a vital part of their core audience. As such, creating and curating memorable experiences that deeply resonate with consumers is paramount.

“Whether it’s for our other premium brands or Super Kids tailored for the little ones, we remain steadfast in our pursuit of producing only quality products. Celebrating children on their special day is not merely an obligation but a heartfelt tradition, as it allows us to immerse ourselves in their joy and become children ourselves, if only for a fleeting moment,” Rohit remarked.

Tope Sule, Brand and Marketing Manager for the Nutrimilk and Super Kids product lines, also shed light on the decision to fete children with a cinematic experience. “Innovation has always been the hallmark of CWAY and the Super Kids brand,” Sule stated.

“To us, we are about constant innovation, and you can see that in our products as well. We have different flavours of our brands, and we constantly improve on quality and flavours. While traditional Children’s Day celebrations often revolve around visits to amusement parks, we decided to curate a truly immersive and unforgettable cinematic experience for our young guests”

He added, “Most of the time, we think of cinemas as an adult activity. So this is more like a cinema date for the kids, bringing them out to have fun beyond what they are used to. I’m sure that for many of the kids here, this is something they will never forget for a very long time.”

Tope Sule also explained the rationale behind holding the events simultaneously in both Lagos and Abuja. “Today is Children’s Day, as we know, and it’s a very significant day for kids all over Nigeria and the world. It’s the perfect time for us as a brand to celebrate them.”

“Beyond this, we do school activations, where we go to schools and engage them in some activities and introduce our products to them. So beyond just selling, we want them to have the experience and enjoy; we want to celebrate kids. Children’s Day is all about celebrating kids, so to us, today is all about celebrating the children.”

“And on why we are doing this in Lagos and Abuja is that this is the first time we are doing something like this, and I don’t think any brand has done something of this nature. The plan is for us to also continue to do more of this around Nigeria. Lagos and Abuja are some of our biggest markets, so this is just a start for us. We do other activities in other states. Beyond this, we are giving out movie tickets in different malls to children today and tomorrow, so the kids that come to these cinemas will win our tickets,” he revealed.

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