Access Bank’s Retail Banking Team has announced its second nationwide fibroid awareness campaign as part of its pioneering Corporate Social Responsibility (CSR) initiative, Project 111. This campaign, running throughout July 2024, will begin with a webinar aimed at raising fibroid awareness among women. It will be led by dedicated team members from the bank’s retail group, committed to the campaign’s success despite any challenges.
Project 111 focuses on treating one woman at a time, transforming families, and impacting future generations. Uterine leiomyomas, or fibroids, are benign growths that can cause significant discomfort, including severe pain and bleeding, impacting daily activities and fertility.
Highlighting the importance of this initiative, statistics show that 70-80% of women will develop fibroids in their lifetime, yet only 38% are aware of the available treatments. This underscores the need for Project 111, which aims to increase awareness and provide support for women dealing with fibroids and their effects.
Chizoma Okoli, Deputy Managing Director of Retail, stated, “At Access Bank, our responsibility goes beyond banking. We are dedicated to our customers’ and communities’ well-being. This campaign demonstrates our commitment to supporting women’s health and ensuring they have the information and resources needed for a healthy life.”
Project 111, launched in 2022, provided over 100 free fibroid surgeries across five geopolitical zones, directly impacting more than 4,000 lives and indirectly benefiting over 16,000 people. This year, the initiative aims to reach 100,000 women, offer 500 free diagnostic tests, and assist 100 women needing surgeries. More information can be found on their dedicated website, which offers resources on fibroids, partner hospitals, and updates on the initiative.
Njideka Esomeju, Group Head of Consumer Banking, added, “To kick off our second Fibroid Awareness Campaign, we are conducting free fibroid screenings and community health talks across 20 states. Additionally, we will host a webinar to address concerns of women affected by fibroids and related health issues.”
Since its inception, the campaign has made a significant impact. The ‘Wear White Campaign’ launched during the Fibroid Awareness Month in July last year reached 17,266 women across 33 countries, providing 156 women with proper diagnosis, assessment, and treatment recommendations.
Hannatu Botsha, a beneficiary, shared her gratitude, “I discovered the free fibroid surgery in 2022 and, despite initial hesitation, I applied and was accepted. The surgery was a life-changing experience for me, and I am deeply grateful to the Retail team at Access Bank.”
Reflecting on their achievements, Project Coordinator Adeola Rojaiye said, “It has been an exciting journey for our team. Witnessing the positive impact on our customers’ lives brings us immense fulfillment, thanks to our collective efforts and unwavering commitment.”