Follow Us on Google
By Zika Bobby
Bvndle Loyalty, a pioneer investee company of VFD Group, is set to host the inaugural Bvndle Rewards Festival on December 8 and 9, 2025, in Lagos.
The two-day event aims to redefine customer appreciation and rand loyalty, transforming it from a business metric into a living, breathing connection between people and the brands they love.
Ikechukwu Nwaguru, Managing Director of Bvndle Loyalty Ltd, said the festival berths at a defining moment for businesses everywhere. According to him, Global studies have warned that $3.7 trillion in sales could be lost by 2025 due to poor customer experience. Yet, the opportunity for those who genuinely value their customers is just as vast as a 5 per cent increase in retention can boost profits by 25 per cent or more.
The rewards festival is designed as the answer to this challenge and is set to create a powerful ecosystem where loyalty is nurtured, rewarded, and celebrated as the most valuable currency of all.
“Loyalty is not a metric, it’s a relationship. In an era where brand trust is harder to earn and even harder to keep, the Bvndle Rewards Festival offers something truly different.
We’re creating a world-class experience that spotlights the people behind the numbers, the customers who keep showing up, the brands that consistently deliver, and the communities that turn everyday engagement into something meaningful.
This isn’t just an event; it’s a movement. It’s our way of saying, “we see you, and we celebrate your loyalty in full colour,” he said.
He said the festival will blend innovation, storytelling, and culture to create something unforgettable. “From digital showcases and lifestyle masterclasses to the Circle of Loyalty and Welcome Mirror experiences, every detail is designed to remind people that appreciation is a shared culture. At its core, the festival celebrates the customers, creators, and communities that give brands their meaning. From powerhouse CEOs and marketing innovators to digital tastemakers and devoted customers, more than 10,000 guests, 70 speakers, and thought leaders from across business, technology, lifestyle, and culture will gather in Lagos to explore gamified experiences and vibrant live moments,” he said.
