Most entertainment businesses should be rock-rooted with a digital base so return on investment is made real-time and also virtual. I mean online and offline. Encourage NFTs and crypto payments which means businesses should swing with the tides of time. In the movie sector where the Cinema is not really trading, movies can be watched online, movie premieres can be done digitally whereby people own or watch movies online via different platforms.
The same goes for music as well as people don’t buy physical copies again. Now we see streaming and buying on different platforms. Times would change business structures and we have to move with times and structure our business with the tides.
A lot of businesses have died due to the pandemic but most that survived got stronger. We all have lessons to learn from this. Business must be functional and rooted with significant options for survival.
The music business and entertainment business as a whole is a global business and can be rooted with the times as they come.
“Businesses that have survived the pandemic are duly rooted with business tech background. Most of them didn’t stop functioning – rather they adapted and encouraged their staff to work from home”.
“Concerts were done online, interviews were still done via several online portals.
Brand Endorsement and marketing were still in play. Businesses grew stronger with different brands and they became bigger while some are still struggling to learn the angles”.
“It is evident that Covid-19 has come with some lessons to be learned and only the wise would learn those lessons.”

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