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By Chinwendu Obienyi
Nigeria’s Premium Malt brand, Amstel Malta, produced by Nigerian Breweries Plc, has once again reiterated its stance as a brand at the forefront of elevating and championing opportunities in modern African music, film and culture.
This is coming after the brand was the headline sponsor of the just-concluded 8th Africa Magic Viewers’ Choice Awards (AMVCA) 2022.
The brand went on to sponsor five events at the AMVCAs, namely, the Sponsors Cocktail, the MTF Screening Day, Content Market Day, Digital Content Creators’ Day, Nominees Gala and the main Awards.
The brand was also responsible for the prizes attached to specific awards categories at the event even as it highlighted fun and authenticity to attendees of this year’s edition of the AMVCAs and created a platform for authentic, meaningful experiences for all participants.
The AMVCA, which was held from Saturday 7th May to Saturday 14th May 2022, was an eight- day long celebration of African entertainment, fashion and culture, with various recognitions given to trailblazers and innovators in the entertainment industry.
The brand in a statement said, “As a brand committed to investing in African stories and indigenous creatives, Amstel Malta recognises the need to applaud the hard work of those using their exceptional talents to build the creative industry and encourage young, emerging talents.
Furthermore, Amstel Malta is known to be a supportive pillar for the Nigerian entertainment industry through impactful partnerships and liaisons with platforms that create opportunities for and give recognition to African creatives, such as the Mama Mia foundation, the Lala Akindoju – led musical and, of course, it’s consistent, massive sponsorship of the AMVCAs.
Amongst the notable winners at AMVCA 2022 were Izu Ojukwu and Okey Ogunjiofor – Best Overall Film for Amina, Osas Ighodaro and Stan Nze, who respectively won the Best Actress in a Drama and Best Actor in a Drama for their performances in Rattlesnake: The Ahanna Story, Teniola Aladese – AMVCA Trailblazer Award, and Uche Nnanna Maduka, who received the Best Indigenous Language Movie or TV Series (Igbo) award for Nne-Ka.
