By Lukman Olabiyi
Afrobeats/dancehall singer, Patrick Okorie popularly known as Patoranking, has been unveiled as the brand ambassador for Choice International Group, maker of Lontor products.
Speaking at the unveiling, Choice International’s chairperson, Mrs Diana Chen said it has become imperative for the company to invest in the creative industry, thereby identifying talents that abound all over the country.
Noting that the company has been in existence in Africa in the last 15 years, Chen said she hopes to build a new future for the current and next generation of Nigerians and Africans.
According to her, with the signing of Patoranking, the company will birth lots of initiatives that will drive society, particularly the youths to greatness.
“We need a collection of the new generation who understands the current society nuances, how to leverage on creativity to change perception about life and make life more meaningful,” she remarked
Also speaking, Group Head, Mr. Jubril Arogundade maintained that the company has always supported the creative industry with her products, stressing that bringing an A-list artiste like Patoranking onboard is to genuinely invest in the youths and give more to the creative space in Nigeria.
In his reaction, Patoranking challenged Nigerian youths to protect their future by avoiding any form of drug abuse. He promised to churn out more songs that would better the society.
He said: “We are going to begin a lot together and we are definitely targeting the youths because we do not want our tomorrow to be endangered; definitely we have to come in strong and fight drug abuse. You know that these are the things I stand for. I am not just an artiste; I use my career to guide people to follow the right direction.
“Everybody in a public space is there for two reasons, either you are there for glitz and glamour or service to humanity. But my music is tilted towards service to humanity so, that is why I sing against injustice, corruption, and uplifting people. Most of these admonitions are right there in my lyrics. I stand for quality, originality and longevity.”