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Eyitayo Tunde Francis, Chief Executive Officer of TOL Group of Companies, has expressed his ambition to transform Nigeria’s hair industry through quality, innovation and improved customer satisfaction.
Francis, who began his entrepreneurial journey in 2015, has built a portfolio of businesses spanning beauty, luxury hair, fragrances and automobiles. The brands under his group include TOL Beauty Bar, TOL Luxe Hairs, TOL Luxe Scents, TOL Extension and TOL Autos.
A major step in the group’s beauty business is the recent signing of reality television personality Mercy Eke as an ambassador for TOL Luxe Hairs, as the brand seeks to strengthen its visibility in Nigeria’s competitive luxury hair market.
Francis said his vision extends beyond commercial success to building sustainable Nigerian brands that customers can trust.
“My entrepreneurial journey began in 2015 with a vision to build businesses that would stand out through quality, innovation, customer satisfaction and excellence,” he said.
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Like many entrepreneurs, he has faced challenges involving business management, financial discipline, team development and changing market conditions. However, he considers these experiences important to his development as a business executive.
The entrepreneur also emphasised the importance of product authenticity, professionalism, staff development and ethical business practices in strengthening Nigeria’s beauty industry.
Educated at Adeyemi College of Education, Ondo, Francis is currently pursuing a Bachelor of Science degree at Caleb University, Lagos.
As TOL Group continues to develop its business interests, Francis remains focused on building brands that deliver value, create opportunities and compete effectively in the Nigerian market.
Francis has also encouraged aspiring entrepreneurs to pursue their ambitions with patience, discipline and consistency, regardless of their starting point.
