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Nigerian Breweries Plc (NBPlc), makers of Heineken lager beer, has committed to continuous investment in Nigeria despite the turbulent business environment.
Head of Consumer, Marketing, Intelligence & Strategy, NBPlc, Mr Fredrick Akinmuyisitan, who spoke with journalists said in 2023, the company was able to grow its revenue by 9 percent compared to the previous year, which was aided by positive price mix.
“Operating profit performance was relative strong despite higher input and one-off reorganisation cost due to aggressive cost savings and other efficiency measures.”
“The Nigerian business environment remains turbulent on the short term, however, long-term market fundamentals of Nigeria are still positive and we continue to invest in Nigeria, Portfolio Manager, Beyond Beer Flavored, Nigerian Breweries Plc, Mr Sam Oloche said.
Though lower disposable income and high input costs as a result of inflation and naira devaluation continued to put volumes and margins under pressure, the Head Media, Brand PR and Sponsorship, NBPlc, Mr. Wasiu Abiola, said the brand continued to innovate, launching exciting propositions like Goldberg Black, Fayrouz Apple Watermelon, and most recently in 2024, Legend Twist, a new take on stout in three amazing extensions- Lemon, Pineapple and Ginger.
The brand remains committed to exciting consumers with “our portfolio of brands, creating immersive experiences and delivering value to customers and stakeholders.”
Nigeria Breweries has the history, footprint, brand portfolio, people and necessary capacity to capture the expected long term growth in Nigeria. The secrets behind the phenomenon growth of Brand Heineken are its unique brand building strategies and unbeatable innovative ideas.
