Tetra Pak plans ‘Better with Carton’ campaign

Tetra Pak says it will soon roll out an awareness campaign code-named, ‘Better with Carton’.

The exercise would take the company to major markets, parks, schools among others. Some corporate organisations and individuals would also be rewarded with cash and various gift items.

According to the Marketing Director, Tetra Pak West Africa, Clement Sunday, the proposed campaign is an opportunity to share the positive experience of companies already using carton in their packaging to other people.

“The idea is to encourage most of our enthusiastic customers to share their voice on the positives of used beverage cartons so that more are aware of the enormous advantages of carton.

“We are extending our global commitment to sustainability to our stakeholders in West Africa through awareness drive and hoping to reach as many as possible in the immense benefits of using cartons in packaging through many activities, including sustainability advocacy foras and seminar events which we have lined up for this purpose,” he said.

Speaking earlier, Managing Director, Tetra Pak West Africa, Oshiokamele Aruna, said Tetra Pak has been championing the continuous need for safe food packaging for many years and has made safety and health some of its guiding principles.

“Using some the latest technologies to push modern limits of packaging, processing, and service solutions, the company has expanded access to safe food in the entire food and beverage industry to deliver safe, standard and high-quality food packages,” he said.

According to him, its packages are environmentally sound because, they are made from renewable materials, recycled with the aim of helping prevent food waste.

“Tetra Pak has committed to reach net zero greenhouse gas (GHG) emissions in its global operations by 2030. On an average, about 70 per cent of our carton by weight is paperboard — renewable, plant-based material and made from FSC®-certified forests and other controlled sources. Renewable plant-based materials are better for the environment because they can be replenished over time and enable a move away from fossil fuel-based materials, certified forests and other controlled sources.

“As more and more companies globally continue to explore alternative packaging materials to achieve plastic reduction targets, carton has won the heart of many and certified as one of the more sustainable solution because it is bio-based, recyclable, and reusable. It can be used to make new paper products within a cycle. With this in mind, Tetra Pak has decided to embark on an awareness campaign to, among other things, share the enormous environmental advantages and sustainability of carton and encourage more and more companies to switch to carton in their packaging.”