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Simba TVS has won the African Brand of 2023 award in recognition of its support and empowerment of Nigerian women through its Queen Riders Programme.
The Queen Riders programme is an initiative aimed at empowering under-represented women in the nation’s burgeoning commercial transportation industry.
The company bagged the award at the Future Women Conference 2023 organised by the Women in Africa For Transformation Initiative at the University of Lagos recently.
Queen of Ile Ife, Aderonke Ademiluyi Ogunwusi, commended Simba TVS for introducing the Queen Riders Programme, which she acknowledged had impacted positively in transforming the lives of women.
Receiving the award, Business Head, Simba TVS, Mahendra Pratap, emphasised that the programme is built on four pillars of opportunity, development, empowerment, and independence, and has successfully enriched the lives and livelihoods of hundreds of women across different parts of the country.
“Through the Queen Riders programme, Simba TVS provides training for women on vehicle riding and repairs, mentorship, and access to financing. The programme has seen women who were once marginalised and excluded from the formal economy, become entrepreneurs and leaders in their communities.”
He revealed that Simba’s stance on women empowerment has also contributed to the organisation setting up a dedicated motorcycle conveyor line for female assemblers in its Lagos factory to provide women with employment opportunities, adding that the line is manned exclusively by women.
“We believe by empowering women, we are not only transforming their lives but also contributing to the growth and development of Nigeria, ensuring women have the confidence, skills, and support they need to succeed in whatever they choose to do.”
