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The Nigeria Reputation Management Group (NRMG), an initiative of the Nigerian Institute of Public Relations (NIPR), has called on citizens to embrace integrity, transparency, and accountability as core national values in rebuilding Nigeria’s global image.
The call came on Wednesday, as the country commemorated the inaugural edition of Nigeria Reputation Day, themed “Better Reputation, Better Nigeria.”
In a statement issued by the Chairman of NRMG, Yomi Badejo-Okusanya, the group described the occasion as a “defining chapter in the nation’s story,” urging Nigerians at home and abroad to reflect on the power of reputation as a driver of progress and pride. “A people’s greatness is measured not by wealth, but by the values they uphold,” the statement quoted literary icon Chinua Achebe, capturing the spirit behind the national observance.
Badejo-Okusanya said the initiative seeks to remind Nigerians that the nation’s image is shaped not only by government policies or international perceptions, but by the individual conduct and integrity of its people. “Our reputation is not merely perception; it is power. It determines how the world receives us, how investors trust our markets, how our youth are treated abroad, and how proudly our children identify with their homeland,” he said.
The NRMG outlined five key pillars for building and sustaining Nigeria’s reputation -consistency, transparency, responsibility, respect, and excellence. The group urged citizens to adopt these values as a personal and collective standard for everyday life.
As part of the campaign, the organisation also launched the #BetterReputationBetterNigeria challenge, encouraging Nigerians to commit daily acts of honesty, fairness, and accountability as a means of reshaping national perception.
The NRMG identified what it called the “M-Factor”, Music, Movies, Media, Minds, and Fashion, as Nigeria’s five engines of soft power that continue to shape the country’s global image.
Each of these cultural forces, the group noted, contributes to Nigeria’s identity and influence worldwide.
“When the M-Factor aligns with integrity, Nigeria becomes unstoppable. Let our music carry messages of dignity as much as rhythm. Let our media amplify truth, not toxicity. Let our minds lead with conscience and courage,” Badejo-Okusanya said.
He emphasised that a nation’s respect is earned “when culture and character move in the same direction,” urging Nigerians to see reputation as a national asset to be protected and nurtured.
Henceforth, Nigeria Reputation Day will be celebrated every October 15 to reinforce the importance of ethics, honour, and national pride in shaping Nigeria’s destiny.
Badejo-Okusanya reaffirmed NRMG’s commitment to leading advocacy, research, and behavioural reorientation efforts to restore confidence in Nigeria’s institutions, businesses, and citizens.
“Together, we can build a nation that commands respect, attracts opportunity, and reflects the greatness that lies within us all,” he concluded.
