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QNET, a lifestyle and wellness-focused direct-selling company, has disclosed its readiness to leverage Nigeria’s huge market of over 200 million people for expansion and increased sales.
This was disclosed by its Regional General Manager for Sub-Saharan Africa, Mr. Bram Fall, at their ongoing health products exhibition in Lagos. He said, “This is our oppourtunity to promote our products, our organisation and our business potential to the general public as well as to our independent agents and their prospects. It’s also an occasion to invite some of our key stakeholders, a prominent individual, and even media personnel.
“It is our first exhibition in Nigeria; we launched it in Abuja to great success. Because we only engage in direct selling online, we thought it would be good to come on the ground, speak to the people, give them the chance to feel our product and have a better understanding of what we do.Among the health products on display are wellness bio-discs, watches and pendants, fluoride-free toothpaste, and more.
“As a company that operates on a direct selling e-commerce policy, we do not need a physical presence everywhere in the world, but we have customers in 120 countries and 25 offices scattered around the world. We have partners with Transblue Limited, a Nigerian company that handles logistics, marketing, and other issues.”
In Nigeria, we chose to enter into this strategic partnership, knowing the profile of the country with over 200 million people. We intended to stay and multiply our sales tenfold within the next 3 to 4 years. We will try to train and coach our independent representative and keep a close watch on those that think they can make a quick buck overnight and tarnish our image,” Fall said.
Laja Shoniran, the Executive Director of Financial Literacy for All, after inspecting various health products on display at the exhibition, expresses his impression: “As an advocate of wellness, most especially for the retiree, I saw a lot of products that will be useful for all age brackets.
“In my general view, this is a good thing happening to Nigeria, most importantly the Q-learning. This would create genuine entrepreneurial skills among the youth of Nigeria. One of the challenges in our environment is that we have the desire to start a business, but because the requisite skills are lacking, the business will fail in no time. It is a whole package today, talking about learning, knowledge, and wellness.
“Whatever we are today is a function of what we have eaten. Some of the products purify the air around us, and some restructure the water we drink. The toothpaste is different from the fluoride type we use every day, which they say is carcinogenic. Having products like this in the country is a good thing,” he concluded.
