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By Chinenye Anuforo
QNET Nigeria has reiterated its commitment to consumer protection and ethical business practices during the World Consumer Rights Day (WCRD) event organised by the Lagos State Consumer Protection Agency (LASCOPA).
Speaking on the sidelines of the event, the General Manager of QNET Nigeria, Ayokunmi Solesi, described the company’s partnership with LASCOPA as a strategic step towards strengthening consumer awareness and addressing misconceptions about its operations.
According to Solesi, the collaboration is aimed at educating the public on QNET’s business model while promoting responsible direct selling practices.
“We want consumers to clearly understand what we stand for. QNET is a global lifestyle and wellness company operating within the direct selling space, providing individuals with opportunities to sell our products,” he said.
He noted that the company has continued to face challenges around misinformation, particularly the misconception that its business model is linked to Ponzi schemes.
“We are not into recruitment. We do not pay commissions without product sales. Our focus is strictly on selling quality products, and individuals earn only when they sell these products,” Solesi clarified.
The WCRD event, which brought together regulators, consumer advocates, industry stakeholders, and the media, provided a platform to address key risks faced by consumers, including the proliferation of substandard products and misleading business practices.
During a panel session themed “Manufacturer and Trader Responsibilities in Ensuring Product Safety Through Regulatory Compliance,” stakeholders emphasised that consumer protection is not only a regulatory obligation but also a critical driver of economic confidence.
Panelists noted that trust remains the foundation of any thriving market, warning that when consumers lose confidence in product safety and quality, the entire marketplace is weakened. They also raised concerns about unsafe products, counterfeit goods, and deceptive practices, particularly with the growing influence of digital and cross-border commerce, which has made it easier for substandard goods to circulate.
Solesi, contributing to the panel discussion, reiterated the importance of clear communication between companies and consumers, identifying misinformation as one of the biggest challenges facing businesses in Nigeria. He stressed that beyond regulatory compliance, companies must take deliberate steps to educate consumers on product usage and business models.
“As a global company, the same products available in Nigeria are also available in Europe. All our products are certified by regulatory bodies such as the Standards Organisation of Nigeria (SON) and the National Agency for Food and Drug Administration and Control (NAFDAC),” he said.
He maintained that QNET does not have issues with substandard products, noting that its offerings meet international standards. However, he emphasised that misinformation often leads to confusion about the company’s operations.
To help consumers make informed decisions and avoid counterfeit products, Solesi advised the public to purchase directly from the company’s official platform.
“Consumers should visit our official website to access detailed information about our products and make purchases directly. This eliminates the risks associated with middlemen, which often increase the chances of encountering substandard products,” he added.
Other panelists stressed the importance of strong regulatory institutions, standardisation, and certification processes in safeguarding consumers. They also called for greater collaboration among government agencies, private sector players, and civil society organisations to promote best practices and strengthen enforcement mechanisms.
Participants further urged consumers to be proactive by seeking accurate information and reporting issues when products fail to meet expectations, noting that effective feedback and complaint channels are critical to improving accountability in the marketplace.
The event underscored the growing importance of consumer protection in Nigeria’s rapidly expanding economy, highlighting the need for sustained collaboration, transparency, and public awareness to build a safe and trustworthy marketplace.
