Pepsi launches new logo in Nigerian market
Beverage giant, Pepsi, has introduced its new logo and visual identity to the Nigerian market. To celebrate the launch, Pepsi orchestrated a captivating digital spectacle, transforming two of Nigeria’s most recognizable landmarks – the National Theatre in Lagos and the Abuja City Gate. Utilizing stunning digital animation, the brand brought its new identity to life, showcasing its iconic bottle emerge from the top of the Lagos masterpiece, while the City Gate welcomed the arrival of the new label.
In a statement announcing the launch of the new logo in Nigeria, Marius Vorster, Marketing Director- PepsiCo West, East and Central Africa (WECA) said that the brand refresh transcends a simple logo update, noting that it signifies the dawn of a new era for Pepsi.
“Through the transformation of iconic landmarks and the creation of captivating virtual experiences, we are reaffirming our commitment to innovation, creativity, and fostering deep cultural connections”.
Speaking on the iconic feat for the brand, Norden Thurston, the Chief Marketing Officer, Seven-Up Bottling Company, stated that the new logo refresh is coming at a pivotal time for the brand, Pepsi.
“The new look strategically draws equity from Pepsi®’s past whilst incorporating modern elements to create a new look that is unapologetically contemporary and undeniably Pepsi. This new look and colour palette introduces electric blue and black to bring a contemporary edge to the classic Pepsi colour scheme, whilst the new signature Pepsi pulse evokes the “ripple, pop and fizz” of Pepsi-Cola moving in time to the beat of the music, the roar of the crowd and the heartbeat of culture”.
The GM Marketing, Seven-Up Bottling Company, Segun Ogunleye, emphasized that the new logo is aimed at dialling up the brand distinction, deepening influence and appeal whilst further driving connection with our Naija consumers leveraging iconic landmarks such as the National Theatre, Lagos, and the Abuja City Gate.
