Peak supports families as school term gets underway

Two weeks into the new academic session, Peak Milk, a dairy brand from FrieslandCampina WAMCO Nigeria Plc, is supporting families as they settle into school routines through its 2026 “Peak Love Back-to-School” campaign.

The campaign, which began on August 17, combines shopper rewards with activities aimed at supporting parents as they manage school meals, replenish supplies and help their children adjust to the demands of the new term.

With the initial rush for uniforms and school essentials over, families are settling into the daily responsibilities of preparing breakfast, packing lunchboxes and getting children ready for school.

Peak Marketing Manager, Omolara Banjoko, said the initiative recognised the effort parents put into their children’s education and well-being.

“The back-to-school season is a crucial time for families because it represents a fresh start for children and a new chapter in their growth. Parents put considerable effort into ensuring their children are ready, from what they eat before school to the things they need throughout the day.

“At Peak, we want to support parents in this process and celebrate the love behind their preparation as they begin another school year, while creating opportunities for them to enjoy more value from Peak,” she said.

The campaign links parents’ care for their children with everyday activities, including providing breakfast and packing school meals, while offering rewards intended to ease some of the practical demands of the term.

Under the promotion, shoppers at participating outlets across Nigeria receive school-related gifts, including water bottles and lunch flasks, with purchases. Shoppers can also participate in spin-and-win activities for prizes such as laptops, schoolbags and educational tablets.

Peak Brand Manager, Boluwatife Ayano, said the campaign reflected the realities of families preparing for and navigating a new school year.

“Getting children ready for school takes planning, commitment, and a lot of support from parents. This year’s campaign reflects that reality while giving families something to look forward to.

“From rewarding shoppers in-store to creating experiences where families can engage with Peak, we are bringing the campaign to life across different touchpoints. We want Peak to be part of the preparation that helps families start the new school year with confidence,” she said.

The company said the campaign reinforced its commitment to supporting Nigerian families and recognising parents’ investment in their children’s growth and education, with activities across selected retail outlets and other consumer locations nationwide.