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By Adewale Sanyaolu
Nigeria’s pavilion at the ongoing 62nd edition of the Paris International Agricultural Show in France has received a major boost as BUA Group showcases its presence as a premium sponsor while supporting the Nigerian stand at one of the world’s most respected agricultural exhibitions.
The annual show, holding at Porte de Versailles started on February 21 and would end on March 1. It brought together global leaders in farming, agro-processing, agricultural technology, finance and policy. It serves as a strategic platform for industry engagement, knowledge exchange and commercial partnerships shaping the future of global food systems.
According to the company, BUA Group’s participation aligns with its long-term commitment to strengthening the entire food production value chain in Nigeria and across Africa. BUA Foods, a subsidiary of BUA Group, maintains a strong footprint in flour, pasta, spaghetti, sugar and rice production. The Managing Director of BUA Foods, Mr. Abioye Ayodele, is representing the Executive Chairman of BUA Group, Abdul Samad Rabiu, at the event.
Ayodele, alongside other industry stakeholders at the Nigeria Stand, has been engaging international partners and showcasing the company’s manufacturing capabilities, spanning large-scale processing operations to branded consumer food products.
Speaking on the Group’s participation, Rabiu noted that platforms such as the Paris show provide opportunities to build partnerships that strengthen Nigeria’s competitiveness and expand the company’s reach beyond national borders.
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“BUA Foods has built scale across key staple categories that are central to household consumption. Our participation at this Show allows us to demonstrate the quality, consistency, and operational strength behind our products. We are engaging global stakeholders with a clear message that Nigerian manufacturing can meet international standards while serving both domestic and regional markets efficiently,” he said.
The 62nd edition of the show offers BUA Foods an opportunity to present its expanding product portfolio, which has become a trusted choice for millions of consumers within Nigeria and in neighbouring African countries.
Industry observers say the event provides a vital avenue for Nigeria to deepen trade relationships, strengthen institutional partnerships and reinforce its presence within the global agricultural ecosystem.
As a premium sponsor supporting the Nigerian pavilion, BUA Group’s involvement underscores the growing role of indigenous companies in promoting the country’s agricultural and manufacturing capabilities on the global stage.
The company reiterated its focus on building resilient institutions, scaling domestic production and advancing Africa’s position in global food production and trade.
With thousands of exhibitors and visitors participating in this year’s edition, stakeholders expect Nigeria’s strengthened presence at the exhibition to translate into new business opportunities and long-term partnerships capable of boosting agro-industrial growth back home.
