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One of the Nigerians to make the Jury list as a debutant at the New York International Advertising Festival (NYF) coming up in June is Anthony Eigbe , Creative Director , X3M Ideas.
Selected by the organisers of the awards , Eigbe , who has had over 10 years experience in the advertising industry will be having his first outing as a member of the Jury working alongside other creatives from around the world on the panel where the world’s best advertising entries will be reviewed and shortlisted for global recognition .
In reference to his nomination , Eigbe , disclosed that making the list was unexpected while he also expressed optimism for what is to come. “ It feels great, it means all the work put in over the years in Nigerian and Continental advertising hasn’t gone unnoticed. I am also excited considering I have other colleagues from Nigeria who I have worked with make this list too. It’s a win-win for us all ”.
Speaking more about the duty ahead and expectations from the festival he said : “Last year I was a juror for the radio category of the Nigerian foremost LAIF Awards. I think that somewhat has prepared me for the global scene .
As far as expectations go I’m looking forward to see mind blowing work from all around the globe to give it the thoughtfulness and deliberation it deserves but on the whole, I believe that taking in a multitude of work also helps one develop Ideas and patterns around personal work as well .
Having a seat at the global table is a marker that we are doing something right in this corner and as Nigerians it brings us more into global conversations around advertising best practises and that’s always a good thing ”.
