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Stories by Olabisi Olaleye [email protected] 08094000013, 08111813040
Technology is evolving, but it may not be totally true if, in the next five years, every organisation would have a database about itself in the form of reviews, to make informed and strategic decisions.
Against this background, a mobile application, KonfamD, a GPS-enabled lifestyle aid that connects merchants to prospective customers using real-time and intelligent feedback and also targets directory advertisement, has been unveiled in Nigeria.
According to the managing director, KonfamD Limited, Mr. Tolu Ojosipe, the mobile app comes in two categories, the Merchant app and the User categories. He explained that the user category of the app performs the triple function of informing, entertaining and enabling transactions for users.
“The user category comes with a mobile directory that helps users locate merchants like restaurants, nightclubs, salons, spas, laundry and movie theatres, among others, within their vicinity with a single click. The user category also allows subscribers to read, share and write reviews of their experiences so that other users can make informed decisions on which merchant to patronise”, he said. Adding that to enjoy amazing discounts from partner merchant outlets, users can also watch hilarious skits of popular comedians on the user section of the app and get paid for watching sponsored ads and skits.
“We have a number of popular comedians like McMacopolo, Comedian Ebiye and Oluwadolarz, among many others, whose skits are domiciled in the KonfamD app. The exciting thing is that app users get paid for watching the skit, which they can spend on airtime or at any of the partner merchant locations. They also have the option of transferring their earnings to other users or they could simply cash out,” he said.
Ojosipe noted that the merchant category of the app comes in three sections: the Payment section, Discount section and the Logs section.
“For the merchant category, we have the payments section where all cash transactions are processed, Discounts section where all discount offerings are treated and Logs where data gathered from the app is collated,” he said.
The KonfamD CEO further explained that the mobile app already boasts a host of partner merchants who are signed up on the platform and will get access to comprehensive consumer reports and trends of how the product and service is perceived from the reviews generated by the users, thus giving room for the brand to make informed strategic decisions: “This unique proposition is set to redefine the face of social media and digital media marketing in Nigeria as we know it. We are excited because we already have some big brands like Tastee Fried Chicken and many more.”
FXTM emerges best online forex firm
International foreign exchange broker, Forex Time (FXTM), has been named best online forex trading company of the year 2016 at the Beacon of ICT Awards, for its commitment to local traders.
Earlier, FXTM was recognised by the Global Brand Awards as the best forex broker in Nigeria for 2016.
The Beacon of ICT Awards ceremony, which took place recently in Lagos, drew top politicians and government officials, as well as captains of the ICT and finance industries.
Global award-winning forex broker FXTM achieved record growth in Nigeria in 2016, with 25 per cent increase in actively trading clients.
This rapid growth was down to the launch of several innovative products and services, including FXTM Invest and the broker’s naira-denominated trading accounts, as well as the expansion of FXTM’s local educational programme.
Since November 2016, the company has offered its leading standard and ECN trading accounts in naira, as one of the few brokers offering the naira as a base currency for trading, and traders can now deposit and withdraw funds in naira without worrying about conversion fees.
The company’s copy trading and investment program, FXTM Invest, which was launched last February, has also been popular with Nigerian traders.
Currently, clients from Nigeria account for 36 per cent of FXTM’s active investors, with a growth of 114 per cent in registered accounts in 2016, and 2017 is on track to surpass these figures.
In 2016, the broker introduced its first educational roadshow, tailored specifically for Nigerian traders.
The educational events were led by FXTM’s head of education, Andreas Thalassinos, and saw the company host more than 650 attendees across a series of certified seminars and workshops in Lagos and Abuja.
The firm recently upgraded its educational offers to traders and also offers a number of custom workshops, a basic forex course that is an introduction to the world of professional trading as well as applied forex courses for traders looking to expand their knowledge beyond the basics.
For traders who are already familiar with the essential ins and outs of trading and put them into practice, FXTM Nigeria’s advanced forex course offers a deeper look into the world of professional trading.
The course is geared towards understanding how professional traders operate. It focuses on the use and application of technical tools in day-to-day trading, as well as appropriate fund and risk management.
Lukman Otunuga, market research analyst at FXTM, said, “2016 has been a fantastic year of global expansion for FXTM, with significant investment in innovative products and services by our exceptional R&D team.”
