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By Zika Bobby
Nigerian Breweries has reaffirmed its commitment to promoting the nation’s cultural richness and unity by sponsoring the 2024 Calabar Carnival and Festivals. Known as Africa’s largest cultural celebration, the festival is a vibrant showcase of art, music, dance and diversity, attracting thousands of participants and visitors worldwide.
This year’s theme: “Our shared prosperity,” highlights the collective spirit of growth and collaboration.
Governor of Cross River State, Bassey Otu, emphasised: “We are thrilled to present an even greater array of activities, as we come together to celebrate Our Shared Prosperity.”
Speaking on the sponsorship, Mfon Bassey, National Trade Marketing Manager, Nigerian Breweries Plc. said NB’s partnership with the Calabar Carnival and Festivals reflects the company’s dedication to nurturing platforms that celebrate the vibrancy and creativity of Nigerian culture. “This sponsorship also serves as an opportunity for us to connect more deeply with our consumers while fostering unity and pride in our heritage,” he said
Mary Ephraim-Egbas, CEO of Okhma Global Limited, the official brand marketing company for Carnival Calabar and Festivals, said: “Nigerian Breweries’ support highlights the core values of Our Shared Prosperity. Their contribution not only strengthens the festival’s global appeal but also enhances their position as a brand that deeply values cultural heritage. This synergy creates mutual benefits, fostering greater market influence and long-term consumer loyalty.”
Sir Gabe Onah, chairman of the CRS Carnival Calabar Commission, expressed gratitude, saying, “Nigerian Breweries has consistently played a pivotal role in bringing the vision of the Calabar Carnival to life. Their steadfast support ensures the festival’s success while showcasing Nigerian culture on the global stage. This partnership exemplifies the essence of Our Shared Prosperity, where collective action brings lasting impact and unites communities.”
Through this collaboration, Nigerian Breweries continues to demonstrate its commitment to supporting Nigerian culture, creating memorable moments, and connecting with consumers across diverse communities. As the 2024 Calabar Carnival and Festivals take center stage, attendees can expect an unforgettable celebration of unity, creativity and cultural pride.
