Follow Us on Google
Born 29 July 1967, Carlo Rinomato is an Italian-Canadian builder, property developer, design expert and television personality who resides in Toronto, Canada. Our correspondent recently chatted with him on the telephone. Below are the excepts of that phone conversation.
1. What’s your full name?
Carlo Rinomato, I was born in Ontario, Canada, but my parents were originally of Italian descent.
2. So how did the love for nature, building and fashion start?
MY LOVE FOR FASHION HAS BEEN THERE SINCE I CAN REMEMBER. MY FAMILY AND COLLEAGUES HAVE ALWAYS BEEN MY MOTIVATION. MY GRANDFATHER WAS MY BIGGEST INSPIRATION. I LEARNT A LOT FROM HIM. I REMEMBER WATCHING HIM IN AWE, AND REALIZING THAT I WANTED TO CREATE HOMES THAT ARE IN TUNE WITH NATURE AND ROOTED IN FASHION. HOMES THAT WILL BE SEEN AS WORKS OF ART INSTEAD OF JUST A PLACE TO LIVE IN.
3. So what was it like, trying to launch your MADE IN ITALY brand?
CHALLENGING TO SAY THE LEAST.
IT TAKES A LOT OF FAITH AND COURAGE TO START ANYTHING. BUT IT WAS THE MOST FULFILLING THING TO HAVE A DESIRE IN YOUR HEART AND A KNOWING THAT IF YOU JUST SET OUT AND BELIEVE IN THE ART YOU CREATE, YOU WILL GO FARTHER THAN YOU HOPED. “My passion for art and nature, and combining them both as one, is the vision behind my work.”
4. Tell us about your CARLO RINOMATO – MADE IN ITALY BRAND?
THE BRAND WAS BIRTHED FROM MY DESIRE TO BRING PIECES OF ITALIAN ARCHITECTURAL HOME DESIGNS TO HOME OWNERS BY CREATING SIGNATURE DESIGNS THAT WILL BE ONE WITH NATURE. SO I DECIDED TO TAKE A MORE ARTISTIC APPROACH TO BUILDING AND CONSTRUCTION.
“My father’s words to me were, ‘Never ever give up. Believe in yourself, and don’t bother about what anyone says about you. You have a gift. Let the world see it,” he says.
5. But why fashion, design, property development and building?
TO BE HONEST, OUTSIDE OF PURE LOVE FOR NATURE AND FASHION I FOUND THE MOST FULFILLMENT HEARING CLIENT AFTER CLIENT EXPRESS THEIR DELIGHT AFTER SEEING AND BUYING MY HOMES. “There’s such a feeling of gratitude in seeing your concepts and design flourish and in it being built. And mastering perfectionism in my designs and builds.”
IT WAS THEN I REALIZED THAT CREATING WHAT PEOPLE LOVE IS A GIFT.
6. What do you love to do, besides fashion/lifestyle and designing new homes and pieces?
OUTSIDE OF FASHION, LIFESTYLE AND CREATING, I LOVE BEING WITH MY TEAM SHARING IDEAS AND DISCUSSING THE NEXT PROJECT. I LOVE SKIING AND LISTENING TO MUSIC.
7. What advice do you have for builders, developers and creators?
BE INSPIRED BUT BE YOURSELF. WHAT MAKES ART GREAT IS THE ABILITY FOR SOMEONE TO TAKE WHAT HAS ALWAYS BEEN THERE AND DO WITH IT WHAT HAS NEVER BEEN DONE BEFORE. MAKE SURE YOU ARE PASSIONATE ABOUT YOUR WORK BECAUSE THAT’S THE ONLY WAY PEOPLE WILL REALLY APPRECIATE WORK.
8. Got anything cooking specially for 2021?
2021 WILL BE MY BEST YEAR YET. WE ARE ABOUT TO RELEASE A DOCUMENTARY SO STAY TUNED. GREAT THINGS ARE COMING.
9. What is your greatest fear in life?
MY GREATEST FEAR IN LIFE IS FEARING LIFE. I NEVER WANT TO BE AFRAID TO LIVE AND LIMIT MYSELF BY LETTING FEAR LIMIT ME.
10. How do you combine your duties as a CEO with your personal passion like fashion and philanthropy?
I REALIZED VERY EARLY ON, THAT I AM NOT JUST ONE THING. BUILDING DESIGN, FASHION & PROPERTY DEVELOPMENT ARE LANES OF WHO I AM. GOD HAS PUT IN ME THINGS THAT ARE TO BE USED, CULTIVATED, PAUSED, AND CARRIED ON AGAIN. THERE IS TIME FOR EVERYTHING. THE GIFT IS JUST REALIZING WHEN EACH ONE IS BEING CALLED UP AND WHAT LANE TO MOVE IN, IN ANY GIVEN MOMENT.
11. What has been you biggest lesson since you founded your MADE IN ITALY brand.
HAVING GONE TO SCHOOL AND LEARNING EVERYTHING IN DESIGN FROM IDEATION TO MANUFACTURING TO MARKETING TO DEVELOPMENT, I USED TO DO ABSOLUTELY EVERYTHING BY MYSELF. AND I THOUGHT THAT WAS THE WAY TO MAKE THE MOST PROFIT. BUT TIME IS MONEY AND LEARNING HOW TO BEST MAKE USE IF YOUR TIME IS THE KEY TO BEING A GOOD CREATOR. MY BIGGEST LESSON IS HIRE PEOPLE TO DO ALL THINGS YOU SHOULDN’T DO SO THAT YOU CAN FOCUS ON BEING CREATIVE AND MAKING THE BUSINESS GROW. “Many times those who assist he who scores, play a much more important role than the one who scores,” he says. “I come up with the designs and concepts, but it is my team of architects, designers, and extended team that executes which truly makes us who we are.” SO ALWAYS MAKE SURE YOU SURROUND YOURSELF WITH THE RIGHT TEAM.
12. Where do you see the CARLO RINOMATO – MADE IN ITALY BRAND in the next 5 years.
As the brand evolves and grows,I am concerned with striking the right balance between creating artistically ambitious buildings with all the necessary checks that ensure those who buy and/or live in them are completely satisfied. I see the brand building signature homes in every major city of the world, I want the brand to be associated with quality and unique designs and to be recognized not just in Canada but all over the world.
Thank you Carlo for sharing your journey and time with us. Keep making signature homes and we wish you the best in your plans for the rest of the year.
