My duty is to make sure creatives are seen, heard, and supported— Jumabee

Nigerian singer Jumabee has continued to carve a rare path that blends entertainment with public service, standing out as one of the few artists successfully balancing a thriving music career with a strategic role in government.

Rising from Kogi State, Jumabee built his name in the Nigerian music scene with a sound rooted in storytelling, cultural pride, and relatable experiences.

Over the years, his consistency and ability to connect with everyday realities have earned him respect beyond chart positions, positioning him as a cultural voice rather than just a recording artist.

Beyond his personal music journey, Jumabee has played a major role in shaping Kogi’s entertainment ecosystem, most notably through the Kogi Music Festival.

The annual event has grown into a key platform for discovering and showcasing homegrown talents, while also attracting established acts and industry stakeholders to the state.

Speaking on the vision behind the festival, Jumabee said, “Kogi has always had raw talent, but talent needs structure and exposure. The festival was created to give young creatives a stage, confidence, and a sense of belief that their dreams are valid.”

His influence expanded further with his appointment as Special Adviser to Governor Ahmed Usman Ododo on Arts and Culture, a role that formally recognised his grassroots impact in the creative space.

The appointment marked a strategic move by the Kogi State government to integrate entertainment into its cultural and youth development agenda.

Reflecting on the responsibility, Jumabee noted, “This role is not about title; it’s about service. Arts and culture shape identity, create jobs, and tell our story to the world. My duty is to make sure creatives are seen, heard, and supported.”

Since assuming office, the singer-turned-adviser has been actively involved in policy conversations, cultural events, and creative empowerment initiatives aimed at repositioning Kogi as a cultural destination.

His approach has been widely praised for bridging the gap between government and the entertainment community.

For him, music and governance are not separate paths but complementary tools for impact, a balance he believes is essential for lasting change.