Music, dance herald Goldberg Black into beer market

Rhapsody Restaurant, Cubana Lounge, Ikeja, Lagos was the bubbling place to be on Friday, September 1 as premium dark lager, Goldberg Black, hit town amidst fun, music and dance.

The launch of Goldberg Black, produced by Nigerian Breweries, marked the company’s commitment to expanding its reach and catering to the discerning tastes of Nigerian consumers.

Goldberg Black’s debut had industry stakeholders, notable personalities, celebrities and beer lovers partying and gyrating to the music of Johnny Drille and blast from the deejay’s turntable.

However, what sets Goldberg Black apart from the plethora of beer brands available in Nigeria’s bustling beer market, is its rich taste, cultural intonation and unique features that resonate with the Nigerian consumer base.

Brewed with exceptional quality, Goldberg Black is renowned for its unwavering commitment to excellence. The brand’s commitment to using the finest ingredients ensures that every sip delivers a taste of uncompromising quality and craftsmanship.

Speaking on the brand, Portfolio Manager, Mainstream Brands, Nigerian Breweries Plc., Ita Bassey said, “We are excited about Goldberg Black’s entry into the Nigerian market. This is a testament to our commitment to building meaningful connections with consumers. Goldberg Black not only provides a refreshing option for beer enthusiasts, but also contributes to the growth and development of the Nigerian beverage industry.”

Brewed with pride, a commitment to enjoyment, and total respect, Goldberg Black empowers consumers to shape their future while appreciating the richness and significance of their roots. This suggests a harmonious blend of forward-looking ambition and a deep appreciation for one’s cultural background. The choice of Goldberg Black represents an embodiment and celebration of ‘Same Root, New Rhythm’.

Backed by decades of brewing expertise, the crisp and refreshing flavour profile of Goldberg Black captivates the palates of those seeking a refreshing and enjoyable drinking experience. The brand boasts a meticulously crafted flavour profile that combines a balanced bitterness with clean, crisp malt. This characteristic taste is at the heart of what differentiates Goldberg Black.

Served in sleek bottles and cans, the distinctive black and gold designs of Goldberg Black are features that give it a touch of elegance and make it stand out on shelves. This unique packaging elevates the overall experience of consuming the premium alcoholic beverage brewed for the young and classy.

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