Marty Jacobs Shares His Insights on Personal Branding through Digital Media Coverage

How do you go about establishing your business and brand as a leader in your field? With technological innovation at its finest, digital media solutions have been the go-to. When it comes to how to share your story with the world, 19-year-old Marty Jacobs is the one people turn to.
He is currently the COO of Astra Media, bringing his expertise in personal branding to the growing media agency that is slowly but consistently disrupting the digital media market.
Starting to figure out the digital marketing space when he was only 15 years old, Marty Jacobs now carries years’ worth of social media marketing savvy. From starting his Instagram-focused lifestyle brand, Fish Free, Jacobs learned the hard way what it is that sells and attracts people to a brand. He loves fishing and launched Fish Free to evoke the same freedom and empowerment that comes with fishing. It got an initial boost, but like most overnight successes that almost always never sustain, Fish Free began to flag as well. The number of likes and comments dropped, and drastic unfollows started.
Once he focused less on crafting a picture-perfect brand and more on telling his own fishing stories through photos and videos of his fishing trips and exciting catches, Jacobs hit the jackpot. He learned that it is not a flawlessly crafted social media page with catalog-like content but authentic and relatable stories.
From there, Jacobs branched out from social media to develop his marketing skills, including in search engine optimization, writing sales copy, website development, and optimization, crafting effective sales funnel, and more.
His expertise in personal branding and effective marketing, combined with his knowledge of the lack of such knowledge in other businesses, led Jacobs to launch his Columbia Marketing and Management agency. He wanted to invest in the growth of new and small businesses by providing top-quality and tested digital marketing and advertising solutions.
Jacobs helped hundreds of businesses conquer the new age of digital marketing and advertising. The key is to connect to the audience emotionally, he said, and he’s taking advantage of the social platform to achieve that. Organic growth on various social media platforms by leveraging the latest technology is how Jacobs does it.
Marty Jacobs understands how a relatively non-existent brand can rise above the competition. He’s built one or two himself through dominating digital media coverage. He’s a success story in the digital media world, and now he’s helping more small businesses to achieve the same thing.