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LG Electronics Nigeria has launched a nationwide campaign to identify the oldest still-functioning LG television in Nigerian homes, a move that highlights growing industry attention on product durability, consumer loyalty and the transition to artificial-intelligence-driven home entertainment.
The initiative, titled “The Oldest LG TV,” invites long-time users to submit photos, videos and personal stories of ageing but functional LG television sets, with the winner set to receive a new AI-powered QNED television. Beyond a promotional exercise, the campaign reflects broader competition among electronics manufacturers to strengthen trust and long-term brand relationships in Africa’s largest consumer market.
For many Nigerian households, television sets have historically served as shared cultural centres documenting sporting victories, political transitions, family celebrations and everyday routines. Industry analysts say LG’s decision to spotlight decades-old working devices underscores durability as a differentiating factor at a time when consumers face rising replacement costs for electronics.
The campaign also signals LG’s push to transition customers from legacy display technologies to intelligent, software-driven viewing systems. Its latest AI-enabled televisions incorporate adaptive picture optimisation, personalised content recommendations and real-time sound enhancement, reflecting the global shift toward responsive, data-driven home entertainment.
Participants in the nationwide search are required to upload evidence of their long-serving LG television and share its history through a dedicated online portal. The selected winner will exchange the ageing device for a new AI QNED television, symbolising a shift from analogue resilience to AI-powered viewing.
Speaking on the initiative, LG Electronics Nigeria’s General Manager for Media Entertainment Solutions, Choongbae Seok, said the longevity of early LG CRT televisions many of which remain operational decades after purchase demonstrates both engineering durability and sustained consumer trust.
According to him, the campaign provides an opportunity to recognise loyal customers while introducing a new generation of intelligent displays capable of learning viewer preferences and enhancing everyday entertainment experiences.
LG’s Nigerian campaign aligns with its wider regional expansion strategy outlined at InnoFest 2026 MEA in Abu Dhabi, where the company presented its 2026 premium television lineup and market outlook for emerging economies.
At the exhibition, LG showcased new AI-powered display technologies designed to accelerate adoption in growth markets, including the OLED evo G6 and 100-inch Micro RGB evo televisions powered by the Alpha 11 AI Processor Gen 3 for faster processing and improved image and sound performance.
The company also introduced the OLED evo W6 Wallpaper TV, an ultra-slim model that mounts flush to walls and uses wireless connectivity to minimise cable clutter, a design approach aimed at blending high-end technology with modern interior living.
