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By Vivian Onyebukwa
Lagos Chamber of Commerce and Industry (LCCI), has announced its preparations to host it’s first ever entertainment village, during the 2023 Lagos International Trade Fair (LITF).
Speaking at a press conference to unveil the plan, Chairman tTrade Promotion Board, Lagos Chamber of Commerce and Industry, Engr. Leye Kupoluyi, affirmed that the village which he described as a new component of the LITF would make the fair more inclusive, sustainable, relevant and interesting to all stakeholders.
Kupoluyi further explained that the Lagos International Trade Fair has always been a symbol of commerce and economic progress adding, describing it is a place where entrepreneurs, businesses, and investors come together to forge new partnerships, explore opportunities, and drive growth. “Entertainment, culture, tourism, and leisure are essential aspects of any thriving community. They are the soul of our city, and they reflect the vibrant spirit of Lagos. Our entertainment village is a testament to our commitment to creating a holistic trade fair experience that encompasses not only commerce, but also the rich cultural tapestry that defines us as a people’’.
Also speaking at the briefing, Chairperson Lagos Chamber of Industry, Entertainment Group, Dr. Ngozi Omambala, said her group in partnership with NMO Entertainment planned to bring life and excitement to this year’s Fair which is scheduled to take place at Tafawa Balewa Square, Lagos between November 3-12, 2023, by setting aside a special space where the exhibitors, visitors and participants can have fun while shopping and networking. “The entertainment village will create an ambiance of relaxation and pull crowd to the Trade Fair ground for the 10 days event. It will create a balance in the atmosphere at the Fair considering that 65 percent of visitors are between the ages 18 and 45 years. Visitors will be able to play several interactive games and other tech elements. These games will be designed to engage the visitors and keep them entertained. There will be DJ and live performances from upcoming and top Nigerian artists. DJs will battle it out in a show of their talents. Also, there will be food and beverage stations”.
According to Dr Omambala, these stations will showcase local delicacies from around the world. Product launch and activation brands will showcase their products, launch new, and reinforce their existing brand through activation. For fashion show, she said, “There will be live performances and runway from local and international fashion homes performers’’.
This segment would create vibes and give excitement to the fairground”.
She assured that the older age categories will not be left out as there will also be old school jams and vibes for the old guys.
To her, the entertainment village would encourage the young demography to embrace the beauty of their fatherland and prefer home, to stem the tides of ‘Japa syndrome’.
