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By Merit Ibe
Chairman of the Lagos State chapter of the Nigeria Institute of Public Relations (NIPR), Dr. Samuel Ayetutu, has described the Lagos Public Relations Industry Gala and Awards (LaPRIGA 2025) as a symbol of collective vision and professional commitment.
He made the remarks recently at the 10th LaPRIGA awards night in Lagos.
The event marked a decade of celebrating excellence, innovation and professionalism in Nigeria’s public relations industry.
Themed, “Nox Excellentia – Night of Excellence,” the event brought together leading communication professionals, corporate executives, public sector leaders, academics, media practitioners and stakeholders from across the Nigerian communications ecosystem.
It reaffirmed LaPRIGA’s status as the premier PR awards platform in Nigeria and one of the most respected in Sub-Saharan Africa.
Dr. Ayetutu said: “Ten years on, LaPRIGA stands tall as a testament to what collective passion and professional excellence can achieve. Tonight is not just a celebration; it is a reaffirmation of excellence as the enduring value of our profession.”
He noted that LaPRIGA has evolved into what many now regard as the ‘Oscar of the Public Relations Industry in Nigeria,’ applauding the deliberate efforts of the chapter to deliver a world-class experience befitting the milestone edition. He commended the planning and selection committees for delivering a flawless event premised on credibility and transparency.
In his remarks, Chairman of the Selection Committee, Mr. Chido Nwakama, revealed that the 2025 edition received over 100 entries across 19 award categories, reflecting growing recognition of the awards and improving quality of professional practice.
While commending the quality of entries, Mr. Nwakanma urged practitioners to embrace peer review and professional validation as essential to the growth and credibility of the profession.
“Submitting your work for scrutiny is a professional stride, not a vulnerability. Excellence thrives when it is confidently showcased,” he said.
The highlight of the evening was the presentation of awards to outstanding individuals, agencies and organisations, whose works exemplify strategic insight, creativity, ethical practice and measurable impact.
Winners in different categories included Best Use of Technology in Public Relations, won by Teksight Edge and Community Relations Excellence won by TGI Group, among others.
