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By Merit Ibe
The family favourite, “Kids Say the Darndest Things”, is back for its third season, bringing more laughs, more surprises, and more heartwarming moments.
This season marks a groundbreaking partnership between the iconic show and two entertainment powerhouses, the Paramount Global Content Distribution and What Media Group, all set to deliver a unique blend of humour and authenticity to audiences.
The collaborative force behind the new season aims to enhance the viewer experience by delivering a world class production of the Paramount Global Content Distribution series alongside the local expertise of What Media Group.
This format licensing deal is not just a commitment to quality entertainment but a celebration of African children and their unique voices and perspectives.
“We are thrilled to be working with What Media Group to bring the Kids Say the Darndest Things format to audiences across Africa,” says Lauren Marriott, SVP, Content Partnerships and Brand Strategy, Paramount Global Content Distribution.
CEO of What Media Group, Chichi Nwoko, echoed this enthusiasm and emphasised the show’s commitment to celebrating the diversity and originality of African Kids.
The new season promises a diverse cast of children from across Africa, sharing their spontaneous and often hilarious insights on life.
