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By Moses Akaigwe
Kia Corporation has been recognised with two prestigious accolades at the 2024 Red Dot Design Awards. The company’s 80th-anniversary stationery design and its Platform Beyond Vehicle (PBV) exhibition video both received awards for creative excellence in the Brands & Communication Design category.
One of the world’s most influential design authorities, the Red Dot Design Award honours creativity and innovation in design across various industries. Kia’s latest Red Dot triumphs follow on from the brand’s all-electric EV9 SUV securing the highly coveted ‘Best of the Best’ at the Red Dot Award: Product Design in April.
Marking the brand’s 80th anniversary, Kia introduced its recyclable New Year’s stationery in 2024 to encourage employees to embrace shared goals while embodying Kia’s commitment to sustainable innovation and its relentless drive toward progress.
More than just a tribute to creative excellence, the Red Dot recognition for Kia’s anniversary stationery is a testament to the brand’s remarkable journey as a mobility pioneer over the last 80 years.
Through immersive visual storytelling blended in the exhibition space, the video brought to life the transformative potential of Kia’s PBV solutions. This approach not only reflected Kia’s core brand values but also presented complex technological innovations in a customer-centric and easily understandable way.
These accolades reflect Kia’s ongoing commitment to groundbreaking design and reaffirm the brand’s philosophy of pushing the boundaries of innovation, pursuing continuous progress and finding inspiration to shape the future of mobility.
KIA is represented in the Nigerian market by the official exclusive distributor and assembler of the brand’s vehicles – Kia Nigeria – which also operates a nation-wide network of after-sales back-up {service and maintenance}centres.
Kia Nigeria also assembles some of its vehicles at a plant in the Isolo area of Lagos.
