Jameson Distillery holds roadshow to expand market share

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The Jameson Distillery has said it is set to take whiskey lovers on a journey of pure excitement that only the Irish whiskey can offer.

The three–day celebration will be held in Abuja, from Friday, 24th to Sunday, 26th of May, 2024, with a promise to infuse the city with a touch of Irish charm and the smooth taste of triple distilled Irish whiskey.

Throughout the event, guests will gain insight into the production process that sets the brand apart  – from the carefully selected grains to the art of distilling, maturing and of course tasting. Attendees will embark on a journey through the heart and soul of Jameson Irish Whiskey, to have a deeper appreciation for the craftsmanship and dedication that goes into every bottle.

‘The Jameson Distillery On Tour’ doesn’t stop at education; it extends to indulgence as well. Attendees can look forward to a delightful selection of Jameson cocktails, gourmet junk food, amazing artist performances, several games and limited-edition merch/collectibles,” it stated.

Jameson is partnering with resident Abuja platforms; OfTheBuj, Abuja Eats, and Guava Island, each carefully selected to make the Jameson Distillery On Tour atmosphere a truly wholesome hotspot for residents of Abuja.

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