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In Nigeria’s ever-evolving Afrobeat landscape, talent alone is never enough; it takes vision, backing, and the right partnership to truly stand out.
That is exactly what IP Records/Igbóro Prophecy Entertainment Ltd saw in Lenche, the Edo-born Afro-fusion act blending motivation, emotion, and rhythm into one unmistakable sound. Together, the artist and the label are working to craft not just music, but a long-lasting legacy.
IP Records, known for its focus on nurturing raw talent into global artistry, has been steadily building a reputation as a label that invests in authenticity over quick fame. When they encountered Lenche, whose real name is Iyalekhue Samuel Osaretin, they saw an artist who embodied their mission: someone whose story, sound, and determination align with their vision of longevity and cultural influence.
For the label, signing Lenche was not just about adding another act to their roster; it was about cultivating a voice they believe can represent Nigeria on the world stage.
Lenche’s journey started in Benin City, where exposure to old-school records and community-driven music sparked his passion. By 2019, he was officially making music, drawing influence from life struggles, his choir background, and icons like Burna Boy, Tems, and Lil Durk, trying to integrate that knowledge into his style; Afro-fusion with flavors of dancehall and Afrobeat, which wasn’t just based on entertainment, it carried weight, telling stories of resilience, motivation, and the rhythms of everyday Nigerian life. His biggest breakthrough came in 2023 during a club performance that marked him as a natural live performer capable of commanding any stage.
That spark caught the attention of IP Records, who recognized his ability to merge heartfelt storytelling with crowd-moving energy. For the label, Lenche’s upcoming single, “My Way” (dropping September 7, 2025), represents more than just new music; it’s the start of a new chapter for their brand. The record is motivational at its core, reflecting both Lenche’s drive to inspire and the label’s mission to amplify artists with a message.
The synergy between artist and label is evident. Lenche brings the creative force with his alto vocals, guitar skills, and deep connection to African roots, while IP Records provides structure, resources, and industry expertise to take that vision beyond Lagos. Lenche’s nickname “Fusioner” reflects his artistic identity, but with IP Records behind him, that brand now has the infrastructure to reach global audiences.
While Lenche dreams of leaving a long-lasting impact, it’s IP Records that is helping to translate that dream into reality. Their focus on grooming, mentorship, and cultural grounding makes them more than just a label. They’re a partner invested in building careers from the ground up.
With Lenche, they’ve found an artist who doesn’t just make music for the moment but aims to inspire generations to come.
Together, Lenche and IP Records are positioning themselves as a force in Afro-fusion, proving that when talent meets the right platform, the result isn’t just hit singles, it’s legacy. From Benin City to Lagos, their collaboration is shaping a sound and a story that both Nigeria and the world will be hearing for years to come.
