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By Zika Bobby
Intercontinental Distillers Limited (IDL), a player in the Nigerian wine and spirit industry, has rewarded its distributors for the last business year. The company during this distributors award, unveiled the new look of Teezers sparkling cocktail drink and the new variants of the brand.
IDL’s Managing Director, Patrick Anegbe, emphasising the theme of the event, “Beyond Limits” said “It reflected the collective journey of surpassing boundaries and pushing the company, her brand and distributors to new heights.”
The Head of Sales, Hope Gbagi, explained that the 2023 Distributors’ Award, is a testament to commitment and excellence, celebrating the outstanding contributions of distributors who have demonstrated dedication and achieved remarkable milestones in their service to IDL.
According to the Head of Marketing, IDL,Mobolaji Alalade, the company has responded to the dynamic preferences of Nigeria’s vibrant and youthful population by introducing two new additions to the Teezers range; Teezers Orange Flavour, designed for people seeking a zesty, refreshing citrus experience, embodies an invigorating source of energy with its vibrant colour, as well as Teezers lemon and ginger flavour, a non-alcoholic option catering to non-drinkers and children, ensuring inclusivity across demographics.
The revamp of Teezers drink includes an upgrade from the 300ml bottle to a 400ml container. The brand label is now in a contemporary design which resonates with the spirit of the new age.
