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Since its grand opening, ISB Originals Maison has drawn the attention of some of the biggest names in sports, entertainment, and music.
Notable figures such as Victor Osimhen, Victor Boniface, BOVI, Yhemo Lee, Cubana White Lion, Erigga, and Odumodublvck have all visited the maison, solidifying its status as more than just a fashion space but a cultural hub. Their presence underscores the brand’s deep-rooted influence and growing impact on streetwear and youth culture in Nigeria.
The new ISB Originals collection showcases a wide range of stylish and versatile pieces designed to embody the vibrancy of street culture. From everyday staples like Utility Sport Shorts and Logo Tees to standout essentials such as the Washed Black Denim Pants and the Signature Blue Heavyweight Hoodie, each item reflects the brand’s bold and contemporary aesthetic.
Pushing the boundaries of creativity, the collection also introduces unique statement pieces including the Volt Armor ISB Original Armless, the Hybrid Tension Longsleeve Shirt, the “All-Eyes” Patch Puffer Shirt, Monogram Jeans, the Surge Tracksuit, and the TW12 Love Hoodie-Jacket. Together, these designs highlight ISB Originals’ commitment to merging global influences with a distinctly Nigerian identity in streetwear fashion.
But one thing that stands the brand out is the artistic and social inclusive direction of its founder, Clement Joseph known widely as Isoko Boy. Personally, he has an undeniable taste for fashion, style, and class which are qualities that reflect firmly in his creative direction.
This personal flair has been seamlessly transmitted into his brand, shaping its unique identity and appeal. Over time, this consistency in vision and execution has earned the brand a loyal following, making it a favorite among fashion enthusiasts, trendsetters, and even celebrities who resonate with its bold yet refined streetwear aesthetic.
Although from the Isoko tribe but born of Warri spirit and the Lagos hustle, Isoko Boy proudly represents the street and the tale is what is evident in his new collections. He also makes bold to say that, “The dream wasn’t to fit in. It was to build something that stood out. Something ours.”
