In order to save time and money, Obodo communications limited has unveiled ‘Obodo’, an all-in-one community management platform built by community leaders, for community leaders that offers integrated management solutions to corporate organizations for optimum productivity.
A statement delivered by the company’s Head of brand and partnership, Mr. Gidyon Thompson, said Obodo eliminates the ‘multiple tools problem’ that costs African Community Leaders 15+ hours weekly.
“Obodo today announced the launch of its comprehensive community management platform, designed specifically to solve the productivity crisis facing community leaders who currently juggle five to eight different tools to manage their communities effectively.
“Recent research shows community leaders spend over 15 hours weekly switching between platforms for member management, engagement tracking, content scheduling, and analytics – time that could be invested in actual community building and value creation”
Thompson revealed that Obodo’s integrated platform includes: Advanced member engagement and retention tools, Real-time community health analytics dashboard, Automated workflow and task management, Seamless migration from existing platforms and Event, Email and SMS Outreach solutions.
“Community leaders are burning out from tool fatigue, losing money to multiple platform subscriptions and losing time to platform hopping. They became community leaders to build connections and drive impact, not to be software administrators. Obodo gives them back their time and amplifies their effectiveness” Thompson added.
For John Fadipe, who manages a 300+ -member professional network, at Brandversations Africa, he stressed: “I was using whatsapp group for communication, Mailchimp for newsletters, Google Analytics for tracking, and three other tools just to manage one community. Since switching to Obodo, I have reclaimed 12 hours per week and seen 40% higher engagement rates.”
Commenting, Mr. Andrew Deiti-koki, Head of Product, explained that the initiative was designed to be as simple and user- friendly as WhatsApp groups, while offering more to both the community members and the community leaders.
“With these new solutions now available to community leaders, we are confident that brand community managers will become significantly more productive. When we integrate AI capabilities, we believe AI-powered real-time sentiment tracking, content optimization, and actionable insights will give Obodo Community users a clear competitive advantage over other platforms out there,” Deiti-koki assured.
He asserted that the platform has shown proven results from pilot customers who report average time savings of 10-15 hours weekly and engagement improvements of 25-50%. “Obodo offers a 30-day free trial with migration support included,” he added.