Follow Us on Google
Golden Terra Soya Oil has launched a Ramadan-themed campaign encouraging Nigerians to embrace healthier cooking habits and strengthen communal bonds during the holy month, as families across the country mark a period defined by reflection, generosity and shared meals.
The company said the campaign, themed “Pour Pure Love,” is designed to resonate with the spirit of Ramadan, when Muslims observe fasting from dawn to dusk and gather for Sahoor and Iftar, moments that often bring families and communities together.
According to the firm, Ramadan represents more than abstaining from food, as it is also a time when values such as compassion, charity and unity are reinforced through daily activities, including meal preparation and sharing.
Across many households, kitchens come alive in the early hours before dawn and again at sunset, with families preparing meals that not only satisfy hunger but also nourish the body after long hours of fasting. The company noted that these moments provide an opportunity to encourage mindful eating and healthier ingredient choices.
Golden Terra said the campaign also highlights the culture of giving associated with Ramadan, including acts of Sadaqah and Zakat al-Fitr, which support vulnerable members of society. It added that communal Iftar gatherings continue to serve as symbols of unity, where neighbours and friends come together to share meals and strengthen social ties.
The firm emphasised that the preparation of food during Ramadan carries deeper meaning, as it becomes an expression of care for family members and guests. It noted that choosing wholesome and heart-friendly ingredients is an important part of maintaining wellbeing throughout the fasting period.
“As a Group, we believe brands have a responsibility to go beyond products and contribute meaningfully to the wellbeing of the communities they serve.
Through Golden Terra, our goal this Ramadan, is to inspire families to Pour Pure Love by making healthier cooking choices for themselves and by sharing meals and moments of care with those around them,” said Deepanjan Roy, Executive Director at TGI Group.
The company further stated that the campaign draws inspiration from everyday cooking experiences in Nigerian homes, where meals prepared for Sahoor and Iftar reflect care, love and cultural traditions passed down through generations.
“‘Pure Love’ is a message inspired by the everyday care we see from our consumers in their kitchens. From preparing Sahoor to making nourishing dishes for Iftar, these meals are acts of love for self, family and friends. This Ramadan, we want to continue encouraging consumers to pour pure love into those moments by choosing oils that support heart health and the wellbeing of their loved ones,” said Probal Bhattacharya, Chief Marketing Officer at TGI Group.
Golden Terra noted that its soya oil is positioned as a suitable option for families seeking healthier cooking alternatives during Ramadan, particularly as attention to diet and nutrition increases during the fasting period.
The company described its product as a premium, all-purpose cooking oil made from 100 per cent soya beans and produced locally in Nigeria. It added that the oil contains high levels of polyunsaturated fatty acids, which are associated with benefits such as reducing cholesterol levels, supporting heart health, enhancing nerve function and promoting brain and muscle health.
Golden Terra also highlighted the versatility of the product, noting that it can be used for a wide range of meals commonly prepared during Ramadan, from fried snacks served at Iftar to more substantial dishes consumed at Sahoor.
Available in multiple sizes, including pouches, bottles and kegs, the company said the product is designed to meet the needs of different households and cooking requirements.
It added that through the Ramadan campaign, it aims to reinforce its position as a trusted kitchen companion while encouraging consumers to see cooking not just as a routine task, but as an opportunity to express care and connection.
The company maintained that beyond nutrition, the essence of Ramadan lies in fostering an environment of kindness, sacrifice and togetherness, values it seeks to reflect through its messaging this season.
Golden Terra said it hopes the “Pour Pure Love” initiative will inspire Nigerians to make conscious choices in their kitchens while strengthening the bonds that define the Ramadan experience.
