Golden Terra Oil campaign rekindles memories of love, tradition

Golden Terra Soya Oil’s “Pour Pure Love” campaign is targeting to capture the hearts and taste buds of consumers nationwide.
Alhassan Sule, an engineer, who reacted to the Golden Terra advert, said: “It reminds him of the past when he joined his
extended family to share meals.As he watches the scene unfold on screen—a mother stirring a pot of soup, the aroma filling
the kitchen—he can’t help but be transported back to his own childhood home.
He said suddenly, he was a young boy again, sitting at the kitchen table, watching his mother cook with the same love and
care. He could almost taste the flavours of her cooking, and feel the warmth of her embrace as she served him a bowl of
steaming hot soup.
But it wasn’t just the sights and smells that brought tears to his eyes; it was the flood of emotions that accompanied them—
the love, the warmth, the sense of belonging.
In that moment, he realised how much those simple meals had meant to him, how they had formed the foundation of his
most treasured memories.
As the advert comes to an end, he finds himself smiling through his tears, grateful for the reminder of the love that had
always been there, even in the simplest of moments.And as he reached for a bottle of Golden Terra Oil at the supermarket,
he did so not just as a consumer, but as someone who had been touched by the power of nostalgia and the enduring bond of
family.
Probal Bhattacharya, chief Marketing Officer, TGI Group, said the outpouring of positive reviews and engagement from
consumers for the “Pour Pure Love” campaign underscores the enduring connection between Golden Terra Soya Oil and the
moments of motherly love and care shared around the dining table.