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By Benson Michael
Port Harcourt hospitality entrepreneur and entertainment promoter Great Ejekwu has renewed his partnership with luxury cognac brand Hennessy, in collaboration with Global Fine Wines.
The agreement continues an existing relationship aimed at reinforcing brand visibility within Port Harcourt’s lifestyle and entertainment sectors.
While specific terms of the renewed partnership were not disclosed, the collaboration is expected to sustain Hennessy’s engagement with the city’s hospitality market, particularly in the South-South region of Nigeria.
Ejekwu, also known by the moniker “Datfairboy,” operates several hospitality ventures in Port Harcourt. These include Friends Beach House, which houses the city’s first bowling facility in the GRA area, as well as BlackBox and Subway Africana. A new outlet, The Warehouse Food and Bar, is scheduled to open in the near future.
According to information provided by Ejekwu’s team, his business operations collectively employ over 300 individuals, contributing to local job creation and economic activity.
In addition to his commercial interests, Ejekwu oversees the Respect Her Haven Foundation (RHHF), a non-profit organization focused on supporting women and survivors of gender-based violence.
The renewed partnership reflects ongoing efforts by international brands to collaborate with regional entrepreneurs in expanding their market footprint across Nigeria.
