Follow Us on Google
Digital solutions provider, Globacom, has unveiled a new brand campaign, ‘Never Settle For Less’, alongside new products and services aimed at helping Nigerians achieve more.
The campaign was launched in Lagos ahead of the company’s 23rd anniversary this week.
According to Globacom, ‘Never Settle For Less’ is a call on Nigerians to demand the best and remain committed to achieving their goals, especially in an increasingly competitive world filled with opportunities.
The highlight of the event was the personal testimonies of guests who shared how refusing to settle for less had shaped their careers.
Fashion entrepreneur, Mai Atafo, recounted how he left a paid job as a brand manager with a major company to establish his own fashion label.
He said, “That decision to not settle was scary, but today it has positioned me as one of the best suit makers in Africa.”
Veteran journalist and broadcaster, Dr Reuben Abati, also shared his journey, saying his willingness to continually challenge himself and pursue greater achievements helped him reach the peak of his career.
Abati commended Globacom for its commitment to innovation over the years, describing innovation as “the soul of business” across technology, business development, entertainment and other sectors.
Nigerian musician, Chike, recalled that at the beginning of his career, he organised a concert that attracted only a small audience.
According to him, one of the few people who attended was a Nigerian media personality and television host, whose presence encouraged him to keep pushing.
Chike said his concerts are now consistently well attended, describing his journey as proof of the importance of refusing to settle for less.
Speaking on the campaign, Globacom representative, Uche Ogwuda, said digital services had become powerful tools for transforming lives.
She said Nigerians who understood the role of innovative telecommunications products and services in achieving success would appreciate the importance of the ‘Never Settle For Less’ philosophy.
Other News
To complement the campaign, Globacom unveiled four new and upgraded offerings: Welcome Bonus, Talkmasta Reloaded, Magic Bundles and a revamped Glo Café App.
The company said the products were designed to deliver more value to customers.
Under the upgraded Talkmasta ‘6 for 6’ plan, customers now receive six free minutes and 100MB of free data for every six minutes of calls, representing an additional 50MB of data compared with the previous offer.
The Welcome Bonus offer gives every new Glo SIM activation benefits worth N2,100, including 20 minutes of calls to all networks, 2GB of free data and one month of free GloTV Premium subscription.
Globacom also introduced its Magic Data Bundle, which it described as a first-of-its-kind offering in Nigeria.
The product provides customers with guaranteed data alongside automatic Magic Bonus Data when they make qualifying data purchases.
Ogwuda said the Magic Bonus Data was designed to make data subscriptions more rewarding by ensuring customers receive the data they purchased while also getting an additional bonus.
The Magic Data Bundle is available at N1,600 and N3,500 price points, with customers receiving between 500MB and 12GB in Magic Bonus Data, depending on the bundle purchased.
Customers can purchase the Magic Bundles through the Glo Café App or by dialling *312#.
Globacom also unveiled a revamped version of its Glo Café self-service app, featuring a youthful interface, enhanced security features and additional payment options.
A major feature of the upgraded app is Gloria, Globacom’s AI-powered voice and text assistant, which the company said can answer customers’ questions and help them find suitable offers.
The assistant supports English, Yoruba, Igbo, Hausa, French and Spanish.
Globacom said first-time users of the revamped Glo Café App would also receive 100GB free data, a 100 per cent bonus on every recharge, as well as special offers including 10GB for N2,500 and an additional 10 per cent data on selected bundles.
