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By Benson Michael
UK-based fashion brand Fifi Stitches, led by rising designer Esther Fiyinfoluwa Adeosun, has been officially nominated for the Bespoke / Custom Tailor of the Year category at the African Fashion Awards 2025 a notable recognition celebrating excellence within Africa’s global creative and fashion community.
The African Fashion Awards, known for spotlighting outstanding African and diaspora designers, tailors, innovators, and cultural shapers, honours creatives who demonstrate exceptional craftsmanship, originality, and industry impact. Each year, the awards highlight individuals and brands who contribute meaningfully to the growth of African fashion on an international stage.
The nomination of Fifi Stitches places the brand among a select group of respected designers, including Keerah.UK., Simply Sewing Couture, and 101 Clothing all admired for their craftsmanship and dedication to African-inspired fashion.
Rooted in bespoke tailoring, Fifi Stitches has rapidly become known for its fine detailing, elegant silhouettes, and ability to blend traditional African artistry with modern, wearable design. The brand’s unique approach to custom tailoring has resonated deeply with clients in the UK and across Africa, earning positive acclaim and organic community recognition.
This nomination is a celebratory moment for the designer, marking a significant milestone in her professional journey. It reflects the brand’s continued commitment to creativity, quality, and representation within the fashion industry.
Speaking about the recognition, Esther shared her excitement:
“Being nominated alongside such respected names is an honour. It shows that the work we’re doing at Fifi Stitches is seen, valued, and appreciated. I’m grateful for the support and thrilled to represent African creativity on a global level.”
The African Fashion Awards ceremony is known for elevating emerging and established designers, offering global visibility and inspiring new waves of innovation within the industry.
For Fifi Stitches, this nomination reinforces the brand’s place as a promising contributor to African fashion excellence and highlights its growing influence within the diaspora fashion community.
