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In a bid to guarantee the seamless supply of its products across the country in a way that provides all stakeholders in the value chain the opportunity for sustainable business growth, Fidson Healthcare Plc. a pharmaceutical manufacturer in Nigeria had hosted its top distributors for a two-day conference in Lagos.
Speaking at the opening ceremony, Managing Director, Dr Fidelis Ayebae commended the distributors for the loyalty shown to the company’s brands over the years, stating that they are an important part of Fidson’s success story.
“Our goal since we began in 1995 has been to create an indigenous organisation that embodies the high standards of the Nigerian healthcare and pharmaceutical industry. Your ongoing support throughout the years serves as evidence that you share in that vision, and we are thankful for it,” he said.
He charged them to adopt innovative and feasible ways to run their business operations for greater returns.
“The world as we know it is continuously evolving, and it is important we adapt to the changes that come with it. The advent of technology has introduced new and efficient ways to carry out business operations in ways that are cost-effective and less time-consuming. At Fidson, innovation is one of our core values; this implies that we constantly examine, implement, and invest in new and innovative infrastructure and skills to carry out all our business operations to reduce costs and maximise profit. I will encourage you all to do the same. The integration of technology into business always pays off,” he added.
The program featured insightful discussion sessions held by renowned healthcare and business administration experts including Dr Folashade Daniel (Cardiologist) and Prof. Lere Baale, Chief Executive, Business School Netherlands Nigeria, to enlighten attendees on ways to improve and build shock-resistant businesses by adopting tested and well-planned business models while giving utmost care and consideration for their medical wellbeing.
During their stay, the distributors also had the opportunity to tour Fidson’s WHO-certifiable and CGMP-compliant manufacturing facility in Ota, Ogun state. The guests were given first- hand demonstrations of the manufacturing, packaging and storage processes that deliver the products they distribute.
The event closed with a gala and awards ceremony where 26 distributors were honoured with awards in various categories and given prizes for their continued patronage and outstanding performance.
Stating the purpose of the awards and recognition, Commercial Director, Ola Ijimakin, said: “Our distribution network is one of our greatest lifelines. The expansion of our business is hinged on their reach, which we leverage to penetrate and sustain our presence in new and existing markets. So, we must express our gratitude for their exceptional work over the years which has made the Fidson brands household names.”
The company also celebrated women-owned businesses for their commitment and contributions towards inclusion and gender equality in the Nigerian healthcare industry.
In his reaction, the winner of the Best Distributor of the Year award, who also got N10 million, Nwachukwu John, Managing Director of John Medical, expressed his gratitude to the company for their constant support over the years and being a partner in mutual success.
