Experts to deliver address at MediaConsortium Conference 2023

By Merit Ibe    

Marketing expert and the immediate past president of the National Institute of Marketing of Nigeria (NIMN), Tony Agenmonmen and the chief operating officer of Clan Africa, Obafemi Darabidan, are among experts who to deliver the keynote addresses at the maiden Mediaconsortium Conference and Awards (MCCA) 2023.

The conference with the theme: “Consumer Journey in a Digital Age: Prospects and Challenges,” is scheduled to hold on September 28, 2023 at Ikeja, Lagos.

Agenmonmen, who is the managing consultant of OE&E Consulting Ltd, is a former senior strategy manager at Nigerian Breweries Plc, a veteran of over 32 years in the marketing profession. He will be speaking on the theme; “Consumer Journey in a Digital Age: Prospects and Challenges”.

Expected at the conference to dissect the papers and drive home the conversation in a panel discussion are a crop of experienced and tested professionals.

Organised by MediaConsortium, the conference which is the maiden edition is designed to create a platform of convergence for different stakeholders in the IMC value chain to foster the use of digital to address challenges brands face in building better brand-consumer relation and to highlight the process brands follow through with the consumers on this journey.

According to the organisers, “the conference will also be an avenue to showcase and celebrate brands, agencies and individuals that have demonstrated and maintained their leadership in promoting brand-consumer cordial relationship.”