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By Beifoh Osewele
Binatone Industries has unveiled its 50th anniversary logo to kickstart the celebration of its establishment in Nigeria and Africa.
The company’s Managing Director, Mr Prasun Banerjee, in his speech at a brief ceremony to launch the logo in Lagos said that the unveiling of the 50th anniversary in Africa logo would provide a platform to establish stronger emotional bonds with both new and existing customers of the brand.
According to him, The leading electronics manufacturer aims at showcasing the stories of its customers through various events and campaigns during the 50th anniversary celebration tagged “50 Years Commitment to Africa” stressing that the Binatone brand intends to weave the stories into the 50th Anniversary in Africa celebration, thereby creating a shared history with (its) customers.
“Binatone, a brand known for its innovative and high-quality products, is celebrating a significant milestone in Africa and has officially unveiled its 50th Anniversary in Africa logo to mark the beginning of a year-long celebration. This is not only a reflection of its journey in Africa but also a testament to the brand’s unwavering commitment to quality, dependability, affordability, and customer-focused innovation in the continent.”
Mr Banerjee said the 50th anniversary in Africa logo unveil is a revelation of the company’s 50 years commitment to Africa as a momentous occasion that goes beyond mere festivities.
“It is a reflection of the brand’s deep-rooted connection with the continent, a celebration of shared memories, and a commitment to a future filled with quality, dependability, affordability, and customer-focused innovation,” he noted.
Mr Banerjee recalled that Binatone was founded in London, UK in 1958, and in 1974 Binatone started operations in Africa stressing that Binatone range of products is in three broad categories – Cooling, Home Appliances, and Power protection products, and all Binatone products come with a two-year warranty.
“Binatone has been a trusted name in consumer electronics in African households for five decades and Binatone products have consistently thrived to be “one of the most preferred choices” of home appliances and electronics products. As the brand continues its journey in Africa, the 50th Anniversary in Africa Logo unveil will mark a significant chapter in the company’s legacy. The chapter promises to be as vibrant and dynamic as the diverse cultures it serves, while the company remain committed at the forefront of innovations in the African home appliances and electronics market,” he stressed.
