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Enclozure Thrillz CEO, Joan Tulagha, shares insights into brand’s vision and values

With a focus on creating timeless and affordable pieces that empower women, Enclozure Thrillz has carved a niche in the global fashion landscape since its inception in 2014. Birthed by the artistic brilliance of Joan Tulagha who is the CEO and Creative Director of the brand, her mission remains to design unique contemporary pieces that transcend trends and empower women to feel beautiful and self-assured. In 2019, the brand actively participated in the HISXHERS Fashion Weekend 2019 held in Port Harcourt, showcasing its exquisite designs and captivating style to a diverse audience of fashion enthusiasts. This pivotal point transcended the brand to a new height and ushered in accolades which is telling of the brand today.

 

She shares that her inspiration stems from a childhood spent watching her mother dress her and her sisters with elegance on a budget. This inspired her to create timeless and affordable pieces that resonate with women from all walks of life. What sets Enclozure Thrillz apart is its commitment to crafting unique designs that seamlessly transition from casual to formal occasions.

 

Our brand prioritizes inclusivity in its designs by offering a diverse range of sizes, Joan states and emphasizes that, “We do this by using models of different body shapes, and creating adaptive features for women with disabilities. Collaboration with women from various backgrounds ensures that the brand caters to a wide array of style preferences and needs. By infusing vibrant hues into timeless designs, Enclozure Thrillz creates visually appealing and versatile pieces that resonate with its audience and stand the test of time.”

 

“Beyond providing stylish clothing, the brand empowers women by supporting causes such as gender equality, women’s education, and women’s health initiatives. It also fosters online and offline communities where women share their stories, fostering a sense of belonging and empowerment.” She adds.

 

The brand stays ahead of fashion trends through market research, innovation, and collaboration. By experimenting with new materials, techniques, and design concepts, the brand infuses fresh perspectives into its collections and reaches new audiences while maintaining a focus on quality. Upcoming projects include the launch of two new collections, “The Enclozure Woman 1.0” in March and “The Enclozure Woman 2.0” in April 2024 which is aimed at making every Enclozure woman feel confident and empowered.

 

As plans accelerate to expand beyond the borders of Nigeria and Africa, the brand is poised to achieve global recognition as it makes gradual strides into the UK and US markets. This strategic move marks a significant milestone in the brand’s journey, signaling its commitment to reaching a wider audience and establishing a presence on the international stage. With meticulous planning and a focus on quality and innovation, the brand is ready to embark on this exciting new chapter, bringing its unique blend of style and sophistication to fashion enthusiasts around the world.

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